OpenAI launches Businesses in ChatGPT, letting companies claim profiles and publish Business Agents
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026: through Business Hub, eligible businesses can claim and verify their profile, update details and product feeds, and see aggregated insights, and eligible U.S. ecommerce and online-service businesses can launch a Business Agent.
What happened
- Any eligible business located where ChatGPT is available can claim its organization in Business Hub and, once verified, update key details and add product feeds with pricing and availability.
- Business Hub shows aggregated insights such as mentions, website clicks from ChatGPT and 'discovery topics' from conversations where the business's site is cited; OpenAI says it does not share users' conversations or Business Agent chats with businesses.
- Eligible U.S. ecommerce and online-service businesses with a website can build, test and publish a Business Agent that answers customer questions from the information they provide, in a clearly labeled conversation separate from ChatGPT's own answers.
- Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads; Shopify merchants can connect their store from Business Hub or the Shopify admin to speed up verification.
Why it matters: For small businesses, ChatGPT now has something like a claimable business profile: claiming it is a way to keep your hours, products and policies accurate where customers ask AI for recommendations. Business Agents are limited to eligible U.S. ecommerce and online-service businesses for now.
Sources
- OpenAI: Introducing Businesses in ChatGPT openai.com
- OpenAI Help Center: Setting up your business on ChatGPT help.openai.com
Checked November 12, 2026 against the sources above. Claims about performance or benchmarks are the company's own unless stated otherwise.